Checkers Africa Limited, manufacturers of leading custard brand, Checkers Custard, has launched a national promotional campaign: Checkers Custard Scratch ‘N’ Win Consumer Promo, which will run from July 1 through August 31, 2023 with prizes redeemable until September 31, 2023.
According to the producers of Checkers custard, this is with a view to appreciating their final consumers and families, who, over the years, have shown commitment and loyalty to the quality of Checkers Custard product.
Furthermore, they confirmed that this promotional activity is specifically designed to uplift millions of their fondly pet-named “Custardians”, for their unwavering patronage and support towards Checkers Custard, and in ensuring the brand is number one in the category in such a short time.
“We would not be here today without the end consumers and families across Nigeria that has made Checkers Custard their choice custard; it is high time that they also enjoyed freebies beyond the giveaways on social media and our other CSR activities”.
The Scratch ‘N’ Win Consumer Promo is to gift thousands of prizes including LED TVs, refrigerators, standing fans, mobiles phones, airtime recharge of N200 and N500 and of course, our flagship product, Checkers Custard Vanilla in 1 kg jars.
To participate in the ‘Custardians’ promo, consumers should buy any special promotional Checkers Custard jar with the Scratch ‘N’ Win Promo badge.
Under the seal of the lid of every promo product, a sealed scratch card which, when peeled off, will show the prize won i.e. ‘LED TV’; ‘Mobile Phone’; ‘Refrigerator’ and so on.
Also, to participate in airtime winnings which the prize is instantly redeemable, customers are to dial the 474 short code with the provided voucher code, for instance: *474*voucher code#.
This will automatically credit the line used to dial the code with the corresponding airtime as displayed on the scratch card.
The Scratch ‘N’ Win Promo is for all Checkers Custard flavours: Vanilla, Banana, Milk and Chocolate in 2kg, 1.5kg, and 1kg jars, and is effective across Nigeria.
It should be noted that all Nigerians are eligible for this promo. However, for winners below 13 years, guardians will be required to accompany them to redeem their prizes.
Since Checkers Custard has a presence in every state and region in Nigeria, prize redemption will be smooth for any winner anywhere in the country.
According to the organizers, the campaign is vetted through a transparent process and follows best practices as regards promotions regulation.
It is duly approved by the Federal Competition and Consumer Protection Council, FCCPC.
For the records, Checkers Custard Scratch ‘N’ Win Promo is the largest, if not the very first national promotional campaign by any brand in the custard category.
The custard market, albeit previously dormant in comparison to most FMCG products, was priorly dominated by some notable players, but within a short time span, the sub category began to enjoy a new lease of life with what Checkers Custard brought onboard – world class quality offering from production to the shelves.
“We have also made significant investments in logistics and, quite notably, advertising.”
“Our distinctly creamy custard, Checkers Custard, was launched with our flagship Checkers Custard Vanilla, a product with a difference with its smooth consistency and natural-tasting flavour, which took the market by storm.
Other flavours followed suit like the Banana and the much-praised whole meal Milk Custard, Checkers Custard Milk 3-in-1, containing high-quality milk and sugar fortified with vitamins A and D.”
In 2022, another market-leading variant, Checkers Custard Chocolate 4-in-1, the Choco Custard was introduced.
Currently, Checkers Custard comes in 18 varying SKUs across the four variants, and for all pocket sizes:2kg, 1.5kg, 1kg and 400g jars; 1kg, 700g and 400g refill packs; 45g and 40g sachets.